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Hisense 43 Inch 4K QLED Smart TV 43E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) [Energy Class E]

4.3 out of 5 stars 1,168 ratings

£259.00 with 7 percent savings
Was: £278.00
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Size Name: 43 inches
Style Name: 60Hz
Pattern Name: 2024
Configuration: TV only
Get professional Wall Mounting for your TV - Wall Mount Not IncludedDetails
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Purchase options and add-ons

Screen size 43 Inches
Brand Hisense
Display technology QLED
Resolution 4K
Refresh rate 60
Special feature Built-In Speaker, Bezel-Less Design, Flat
Included components TV, Stand, Remote, Remote batteries, User manual, Power cable
Connectivity technology Wi-Fi
Aspect ratio 16:9
Product dimensions 7.4D x 96.3W x 56H centimetres

About this item

  • Picture Quality: Quantum Dot Technology | 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
  • Sound: 14Watts Speakers | DTS Virtual: X | Dolby Atmos
  • Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
  • Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
  • Design: Dual Stand | Bezelless Design
  • AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
  • Certification: 4K HDR Immersive | TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
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Hisense

90% positive ratings from 10K+ customers

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This item: Hisense 43 Inch 4K QLED Smart TV 43E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)
£259.00
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Hisense 43 Inch 4K QLED Smart TV 43E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)
Hisense 43 Inch 4K QLED Smart TV 43E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)
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Price-7% £259.00
Was:£278.00
£269.00-33% £399.00
RRP:£599.00
£279.00£198.98-36% £178.00
RRP:£279.00
Delivery
Get it as soon as Thursday, May 8
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Get it as soon as Wednesday, May 7
Get it as soon as Wednesday, May 14
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From the manufacturer

3

Freely

freely

Compare Hisense 2024 TVs

E77N

E7N PRO

U6N

U7N

Customer Reviews
4.3 out of 5 stars 1,168
4.3 out of 5 stars 1,168
4.3 out of 5 stars 409
4.3 out of 5 stars 409
Price
£259.00 £499.00 £385.00 £599.00
Size
65"/ 55"/ 50"/ 43" 100" /85" /75" / 65" / 55" 75" / 65" / 55" / 50" 100" /85" /75" / 65" / 55"
Display Technology
QLED QLED Mini-LED ULED Mini-LED ULED
Panel Refresh Rate
60 Hz 120 Hz / 144 Hz VRR 60 Hz 120 Hz / 144 Hz VRR
Brightness (nits)
Up to 400nits Up to 800 nits Up to 600 nits Up to 1500 nits
Full Array Local Dimming
- Up tp 256 zones Up to 240 zones Up to 1620 zones
Dolby Vision IQ
Audio
2.0 2.1 2.0 2.1
Dolby Atmos
Smart Home Ready
- - Apple Home+Google Home Apple Home+Google Home
Game Mode
Game Mode PLUS 144Hz Game Mode PRO Game Mode PLUS 144Hz Game Mode PRO
AMD Freesync
Bluetooth

What's in the box?

  • TV, Stand, Remote, Remote batteries, User manual, Power cable
  • Product details

    • Product Dimensions ‏ : ‎ 7.4 x 96.3 x 56 cm; 10 g
    • Date First Available ‏ : ‎ 21 Mar. 2024
    • Manufacturer ‏ : ‎ Hisense
    • ASIN ‏ : ‎ B0CYQ6CM3J
    • Item model number ‏ : ‎ 43E77NQTUK
    • Country of origin ‏ : ‎ China
    • Customer reviews:
      4.3 out of 5 stars 1,168 ratings

    Important information

    Energy efficiency class

    A_TO_G

    Visible screen diagonal

    43" / 110 cm

    Customer reviews

    4.3 out of 5 stars
    1,168 global ratings

    Review this product

    Share your thoughts with other customers

    Customers say

    Customers find the TV's picture quality stunning, with one noting good black levels after calibration, and appreciate its sound quality, with one mentioning surprisingly powerful built-in speakers. The TV is easy to set up with an intuitive smart TV interface, performs well, and offers good value for money. The color quality receives mixed feedback, with some praising the bright highlights while others report poor contrast, and latency experiences are also mixed, with some reporting no lag while others find it slow.

    AI-generated from the text of customer reviews

    203 customers mention ‘Picture quality’177 positive26 negative

    Customers find the TV's picture quality stunning, with one customer noting good black levels after calibration.

    "...Connectivity through the ethernet cable is as it should be. Picture is awesome and sound is good for for a Budget...." Read more

    "...Using with my Xbox Series X. Getting a good 4K 120fps, Dolby vision, HDR10+, QLED. Honestly for the money it’s an absolute bargain...." Read more

    "...Picture is good: clear, bright and when watching a UHD programme on iPlayer it looks great...." Read more

    "...upgraded from an old 50" lg plasma TV I'm blown away with the quality of the picture and sound...." Read more

    147 customers mention ‘Quality’129 positive18 negative

    Customers find the TV to be of good quality, with one customer specifically noting its impressive sound performance with headphones.

    "...It's sturdy but the stands are a bit cheap looking. Connectivity through the ethernet cable is as it should be...." Read more

    "Fantastic video and audio, perfect for gaming too. Using with my Xbox Series X. Getting a good 4K 120fps, Dolby vision, HDR10+, QLED...." Read more

    "...It is a great TV and I'm sure with a few more tweaks I will be satisfied." Read more

    "I always by Hisense because they are very good tv's and a very good brand to, my last tv was Hisense too it's now 15 years old and still working...." Read more

    130 customers mention ‘Value for money’125 positive5 negative

    Customers find the TV offers good value for money, describing it as a great bargain with excellent sound quality for the price.

    "One of the best Budget TVs. Paid £599 for quantum dot and luckily it was on pay monthly which was a bonus...." Read more

    "...Honestly for the money it’s an absolute bargain. Sound is really good too!..." Read more

    "...So for what is a budget price, this is a really good buy and I would recommend" Read more

    "...I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices." Read more

    122 customers mention ‘Sound quality’105 positive17 negative

    Customers praise the TV's sound quality, particularly its fantastic built-in speakers, with one customer noting they are surprisingly powerful.

    "...Picture is awesome and sound is good for for a Budget. I also plugged in an external hard drive with my movie collection which works great...." Read more

    "Fantastic video and audio, perfect for gaming too. Using with my Xbox Series X. Getting a good 4K 120fps, Dolby vision, HDR10+, QLED...." Read more

    "...Sound quality is really good for the price and the TV itself looks good mounted on the wall...." Read more

    "...50" lg plasma TV I'm blown away with the quality of the picture and sound...." Read more

    87 customers mention ‘Ease of setup’80 positive7 negative

    Customers find the TV easy to set up and use, with an intuitive smart TV interface, and one customer mentions it connects to Wi-Fi easily.

    "...smooth transition though the apps and plenty of them and the features are easy to use. It's sturdy but the stands are a bit cheap looking...." Read more

    "...Comes with all the usual apps like netflix and disney and WiFi setup was dead easy...." Read more

    "...added features over the 2024 model, in particular Freely, which is simple to use and the next generation of Freeview." Read more

    "...The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings..." Read more

    61 customers mention ‘Functionality’46 positive15 negative

    Customers find that the TV works well, with one customer specifically mentioning it performs perfectly with their Xbox.

    "...The TV performs well with smooth transition though the apps and plenty of them and the features are easy to use...." Read more

    "...stick is fiddly to insert due to the angle it hits the tv back but works ok. Tv is light for its size." Read more

    "...Absolutely everything is impressive. It's lightweight for the size. So straightforward to set up...." Read more

    "...This is a hugely over priced cheaply made TV with barely working or not working advertised functions. Stay away from the E versions...." Read more

    52 customers mention ‘Colour quality’20 positive32 negative

    Customers have mixed opinions about the TV's color quality, with some praising its bright highlights and good dark scenes, while others report poor contrast.

    "...It's sturdy but the stands are a bit cheap looking. Connectivity through the ethernet cable is as it should be...." Read more

    "...Picture is good: clear, bright and when watching a UHD programme on iPlayer it looks great...." Read more

    "...The screen uniformity is terrible, with odd blotchy dirty screen effect. You can also see lines across the screen when you use the menus...." Read more

    "...minded, The picture quality is very clear and colours vibrant without being to over powering, the sound is you can adjust as well. Connecting..." Read more

    36 customers mention ‘Latency’25 positive11 negative

    Customers have mixed experiences with the TV's latency: while some report no lag and smooth Prime Video performance, others find it slow.

    "...The TV performs well with smooth transition though the apps and plenty of them and the features are easy to use...." Read more

    "...It connected via ethernet cable in seconds and immediately downloaded a firmware update...." Read more

    "The menus aren't the fastest but pretty similar or even slightly faster than my other more expensive TV...." Read more

    "...All in all, the menus are faster than my old TV, the smart apps are numerous and extensive. I really can't find fault in this TV...." Read more

    Mixed first impressions
    4 out of 5 stars
    Mixed first impressions
    I have to say the first thing that separates this TV from others is the sound, I've changed from a Sony bravia 4k to this TV and the sound was good on the Sony but the built in speaker is awesome! Don't get me wrong you do gain extra depth and weight to the TV and I will still be connecting to my 5.1 surround for true surround experience but honestly ill probably watch most things through the TV speaker most of the time because it sounds great (for a TV speaker) there are several standard settings which you can choose from but I particularly like the fact there's a graphic equaliser to tune the sound to your liking. The other plus is the menu and the amount of apps, these are both well set out and easy to use which really does make this a smart TV! Gaming - this is one of the reasons I bought the TV but I'm not overly impressed with this function, I've used the 2.1 hdmi socket with a 2.1 decent hdmi and ensured it's on game mode, I've also changed all the settings so that my Xbox series x matches the same settings but it actually feels slower than my 60hz Sony which has surprised me! Games like COD and Apex seem to have a slight delay taking me from top 3 to mid table in most games which is disappointing considering this is supposed to be designed for gaming. It states 144hz but generally sits at 120hz and 4k. The games do look good though. Picture quality - overall this is good and stands out when watching blu ray quality but suffers a little when watching Freeview where the smoothing makes faces look a little odd. This isn't a deal breaker and any modern programme filmed recently will display normally but if you watch any old footage prepare for it to look a bit weird. On good recent films through blu ray or streaming though the picture is very clear and precise. Playing around with the settings you can also get decent blacks although to get true blacks you do loose some detail. The colour is not as precise as my Sony which I kind of expected and the depth of colour is not as rich although I am still playing with the plethera of colour settings so this may improve. I also didn't realise that the bolt pattern on the rear of the TV is different from my Sony which is a standard fitment so if you're fixing to a wall bracket bear this in mind (I should have checked) Overall a great TV and I think you'd struggle to get any better for the money (hence why I didn't buy another Sony). It is a great TV and I'm sure with a few more tweaks I will be satisfied.
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    Top reviews from United Kingdom

    • Reviewed in the United Kingdom on 15 January 2025
      Size Name: 65 inchesStyle Name: 60HzPattern Name: 2024Configuration: TV onlyVerified Purchase
      One of the best Budget TVs. Paid £599 for quantum dot and luckily it was on pay monthly which was a bonus. The TV performs well with smooth transition though the apps and plenty of them and the features are easy to use. It's sturdy but the stands are a bit cheap looking. Connectivity through the ethernet cable is as it should be. Picture is awesome and sound is good for for a Budget. I also plugged in an external hard drive with my movie collection which works great. Remote is easy to use.
      18 people found this helpful
      Report
    • Reviewed in the United Kingdom on 24 April 2025
      Size Name: 55 inchesStyle Name: 144HzPattern Name: 2024Configuration: TV onlyVerified Purchase
      Fantastic video and audio, perfect for gaming too. Using with my Xbox Series X. Getting a good 4K 120fps, Dolby vision, HDR10+, QLED. Honestly for the money it’s an absolute bargain. Sound is really good too!

      (For optimal use if you have a Series X, turn off Freesync on the TV and Variable frame rate off on Xbox settings)
      3 people found this helpful
      Report
    • Reviewed in the United Kingdom on 12 April 2025
      Size Name: 55 inchesStyle Name: 60HzPattern Name: 2024Configuration: TV onlyVerified Purchase
      I bought a 55 inch LG OLED TV last year for around £900 (discounted) and it was / is the best tv I've ever bought. This QLED 55 inch from hisense is almost a third of the price, but not a third of the quality. Picture is good: clear, bright and when watching a UHD programme on iPlayer it looks great. Sound quality is really good for the price and the TV itself looks good mounted on the wall. Comes with all the usual apps like netflix and disney and WiFi setup was dead easy.

      If you pay £380 for a 55 inch tv you can't expect best in market. So for what is a budget price, this is a really good buy and I would recommend
      4 people found this helpful
      Report
    • Reviewed in the United Kingdom on 5 December 2024
      Size Name: 65 inchesStyle Name: 144HzPattern Name: 2024Configuration: TV onlyVerified Purchase
      Purchased from Amazon Warehouse as used, like new. Unfortunately it came without a power cable, bizarrely Amazon refunded me 60% of the purchase price without quibble, so the TV really was a bargain because it came in the original retail packaging like new, the replacement cable came from Amazon for £8!! Having upgraded from an old 50" lg plasma TV I'm blown away with the quality of the picture and sound. Freely is easy to navigate as are the many streaming service apps already installed. The positives for me are that I won't need my soundbar anymore and I will, eventually, be able to get rid of the set top box for recording as the TV does allow you to record to a usb stick (make sure you buy a decent sized one with a fast read speed). The record function isn't as simple as my set top box but I'm resigned to the fact that I need to move away from the 'record' mentality and watch TV programmes on catch up. Overall this is one the most considered purchases I've made in a long, long time, navigating the minefield that is oled, qled, led etc etc lead me to the the 2024 65" pro model because the added features over the 2024 model, in particular Freely, which is simple to use and the next generation of Freeview.
      Customer image
      5.0 out of 5 stars
      Awesome TV, budget/mid range price, high end performance

      Reviewed in the United Kingdom on 5 December 2024
      Purchased from Amazon Warehouse as used, like new. Unfortunately it came without a power cable, bizarrely Amazon refunded me 60% of the purchase price without quibble, so the TV really was a bargain because it came in the original retail packaging like new, the replacement cable came from Amazon for £8!! Having upgraded from an old 50" lg plasma TV I'm blown away with the quality of the picture and sound. Freely is easy to navigate as are the many streaming service apps already installed. The positives for me are that I won't need my soundbar anymore and I will, eventually, be able to get rid of the set top box for recording as the TV does allow you to record to a usb stick (make sure you buy a decent sized one with a fast read speed). The record function isn't as simple as my set top box but I'm resigned to the fact that I need to move away from the 'record' mentality and watch TV programmes on catch up. Overall this is one the most considered purchases I've made in a long, long time, navigating the minefield that is oled, qled, led etc etc lead me to the the 2024 65" pro model because the added features over the 2024 model, in particular Freely, which is simple to use and the next generation of Freeview.
      Images in this review
      Customer image
      30 people found this helpful
      Report
    • Reviewed in the United Kingdom on 6 July 2024
      Size Name: 43 inchesStyle Name: 60HzPattern Name: 2023Configuration: TV onlyVerified Purchase
      When my age-old TV in my garden mancave finally died I started looking for a replacement. After a lot of searching, I kept coming back to this Hisense 43 Inch QLED Smart TV 43E77KQTUK - Quantum Dot Colour, 60Hz VRR, with Dolby Vision. Of course, I'd heard of Hisense or, more to the point the name all over the Euros 2024 as Hisense is an official sponsor. The reviews seemed generally good so I bought it. It arrived in perfect condition. The instructions are easy to follow and the VIDAA app made setting the TV up a doddle. It connected via ethernet cable in seconds and immediately downloaded a firmware update. It has a full set of features to get the best picture and sound. Regarding the sound, TV speakers are usually tinny and lack bass. These speakers are more than adequate and produce nice clear sound with good bass so I don't feel any pressing need to get a soundbar for it. The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings. I have my Sky Q mini box and Amazon Firestick 4K connected to two of the three HDMI ports which are set to optimal. The 55" TV in my living room cost over six times what this cost and to be perfectly honest, I prefer the picture of my new Hisense TV. I can't comment on longevity as I've only had it a week but, there is nothing I don't like about it. I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices.
      Customer image
      5.0 out of 5 stars
      Brilliant TV.

      Reviewed in the United Kingdom on 6 July 2024
      When my age-old TV in my garden mancave finally died I started looking for a replacement. After a lot of searching, I kept coming back to this Hisense 43 Inch QLED Smart TV 43E77KQTUK - Quantum Dot Colour, 60Hz VRR, with Dolby Vision. Of course, I'd heard of Hisense or, more to the point the name all over the Euros 2024 as Hisense is an official sponsor. The reviews seemed generally good so I bought it. It arrived in perfect condition. The instructions are easy to follow and the VIDAA app made setting the TV up a doddle. It connected via ethernet cable in seconds and immediately downloaded a firmware update. It has a full set of features to get the best picture and sound. Regarding the sound, TV speakers are usually tinny and lack bass. These speakers are more than adequate and produce nice clear sound with good bass so I don't feel any pressing need to get a soundbar for it. The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings. I have my Sky Q mini box and Amazon Firestick 4K connected to two of the three HDMI ports which are set to optimal. The 55" TV in my living room cost over six times what this cost and to be perfectly honest, I prefer the picture of my new Hisense TV. I can't comment on longevity as I've only had it a week but, there is nothing I don't like about it. I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices.
      Images in this review
      Customer imageCustomer image
      59 people found this helpful
      Report