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Hisense 43 Inch 4K QLED Smart TV 43E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) [Energy Class E]
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Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
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Return this item for free
Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
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- Installation of 1 customer-supplied TV and mounting bracket
- Cable concealment within provider-supplied cover
- Additional cables e.g. HDMI, power and aerial are not included and should be provided by the customer
- Power outlet must be within 1m of mounting location. This service does not include running wiring or creating additional power outlets.
- Securing the TV and load testing the hardware
- Mounting brackets requiring assembly by the pro may result in additional charges
- If additional works are required, additional costs may be incurred
Purchase options and add-ons
Screen size | 43 Inches |
Brand | Hisense |
Display technology | QLED |
Resolution | 4K |
Refresh rate | 60 |
Special feature | Built-In Speaker, Bezel-Less Design, Flat |
Included components | TV, Stand, Remote, Remote batteries, User manual, Power cable |
Connectivity technology | Wi-Fi |
Aspect ratio | 16:9 |
Product dimensions | 7.4D x 96.3W x 56H centimetres |
About this item
- Picture Quality: Quantum Dot Technology | 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
- Sound: 14Watts Speakers | DTS Virtual: X | Dolby Atmos
- Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
- Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
- Design: Dual Stand | Bezelless Design
- AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
- Certification: 4K HDR Immersive | TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
- ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
- Warranty Information: 2 year warranty provided by Hisense
Top Brand
Hisense

90% positive ratings from 10K+ customers

50K+ recent orders from this brand
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This item ![]() Hisense 43 Inch 4K QLED Smart TV 43E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) | Recommendations | |||||
Try again! Added to Basket | Try again! Added to Basket | Try again! Added to Basket | Try again! Added to Basket | Try again! Added to Basket | Try again! Added to Basket | |
Price | -7% £259.00£259.00 Was: £278.00 | £269.00£269.00 | -33% £399.00£399.00 RRP: £599.00 | £279.00£279.00 | £198.98£198.98 | -36% £178.00£178.00 RRP: £279.00 |
Delivery | Get it as soon as Thursday, May 8 | Get it as soon as Thursday, May 8 | Get it as soon as Wednesday, May 7 | Get it as soon as Wednesday, May 14 | Get it as soon as Thursday, May 22 | Get it as soon as Tomorrow, May 6 |
Customer Ratings | ||||||
Sold by | Amazon | Amazon | Amazon | Hughes Electrical | Amazon | Amazon |
display type | VA | VA | VA | LCD | IPS | LED |
display size | 43 inches | 43 inches | 50 inches | 43 inches | — | 43 inches |
model year | 2024 | 2024 | 2024 | 2024 | 2024 | 2024 |
resolution | 4K | 4K | 4K | 4K | 4K | 4K |
operating system | VIDAA U | VIDAA U | VIDAA U | — | — | — |
hardware interface | bluetooth, hdmi, usb, ethernet | bluetooth, hdmi, usb, ethernet | bluetooth, hdmi, usb, ethernet | usb2.0 | hdmi | — |
connectivity tech | Wi-Fi | Wi-Fi, USB, Bluetooth | Wi-Fi, USB, Bluetooth | Wi-Fi | Wi-Fi | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
control method | application | application | application | voice | voice | voice |
model name | E7 | E7 | A7 | TB-43W60AEY | UV2F53DB | 43PF650K |
mounting type | Table Mount | Table Mount | Table Mount | Table Mount | Tabletop/Stand Mount | Table Mount |
wireless tech | Wi-Fi, Bluetooth | Wi-Fi, Bluetooth | Wi-Fi, Bluetooth | Wi-Fi | Wi-Fi | Wi-Fi, Bluetooth, Miracast |
From the manufacturer
-
Quantum Dot Colour
Billion+ shades of vivid colour
Experience a visual treat with Quantum Dot Colour. Every frame is rich, vibrant, and true-to-life, ensuring every color, from the most subtle to the most vibrant, stands out.
-
AI Picture
AI real-time scenario-specific optimization
From the morning news to late-night movies, AI Picture refines every detail. Experience a day's worth of content with continuous, frame-level perfection, adjusting every detail of your viewing journey.
-
Adaptive Light Sensor
Perfect brightness all day and night
Battling ambient light during your favorite movie? Our Adaptive Light Sensor adjusts screen brightness instantly. Whether it's broad daylight or midnight, you'll enjoy impeccable clarity and comfort tailored to your surroundings.

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Game Mode Plus
Ultra-smooth gaming, incredible response
Looking for flawless gameplay? Game Mode PLUS combines a 60Hz panel with an integrated Game Bar for a seamless, lag-free experience. Enjoy your skills without setbacks.
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AI Sports Mode
Claim the best seats in the stadium
Tired of muffled commentary and blurry action? AI Sports Mode leaps to the rescue. Automatically detecting the game, enhances visuals and audio for a stadium feel. Now, enjoy every match, every play, flawlessly.
Freely

Compare Hisense 2024 TVs
![]() E77N | ![]() E7N PRO | ![]() U6N | ![]() U7N | |
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Customer Reviews
|
4.3 out of 5 stars 1,168
|
4.3 out of 5 stars 1,168
|
4.3 out of 5 stars 409
|
4.3 out of 5 stars 409
|
Price
| £259.00£259.00 | £499.00£499.00 | £385.00£385.00 | £599.00£599.00 |
Size
| 65"/ 55"/ 50"/ 43" | 100" /85" /75" / 65" / 55" | 75" / 65" / 55" / 50" | 100" /85" /75" / 65" / 55" |
Display Technology
| QLED | QLED | Mini-LED ULED | Mini-LED ULED |
Panel Refresh Rate
| 60 Hz | 120 Hz / 144 Hz VRR | 60 Hz | 120 Hz / 144 Hz VRR |
Brightness (nits)
| Up to 400nits | Up to 800 nits | Up to 600 nits | Up to 1500 nits |
Full Array Local Dimming
| - | Up tp 256 zones | Up to 240 zones | Up to 1620 zones |
Dolby Vision IQ
| ✘ | ✔ | ✔ | ✔ |
Audio
| 2.0 | 2.1 | 2.0 | 2.1 |
Dolby Atmos
| ✔ | ✔ | ✔ | ✔ |
Smart Home Ready
| - | - | Apple Home+Google Home | Apple Home+Google Home |
Game Mode
| Game Mode PLUS | 144Hz Game Mode PRO | Game Mode PLUS | 144Hz Game Mode PRO |
AMD Freesync
| ✘ | ✔ | ✘ | ✔ |
Bluetooth
| ✔ | ✔ | ✔ | ✔ |
What's in the box?
Product details
- Product Dimensions : 7.4 x 96.3 x 56 cm; 10 g
- Date First Available : 21 Mar. 2024
- Manufacturer : Hisense
- ASIN : B0CYQ6CM3J
- Item model number : 43E77NQTUK
- Country of origin : China
- Best Sellers Rank: 6,054 in Electronics & Photo (See Top 100 in Electronics & Photo)
- 155 in TVs
- Customer reviews:
Important information
Energy efficiency class
A_TO_G
Visible screen diagonal
43" / 110 cm
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the TV's picture quality stunning, with one noting good black levels after calibration, and appreciate its sound quality, with one mentioning surprisingly powerful built-in speakers. The TV is easy to set up with an intuitive smart TV interface, performs well, and offers good value for money. The color quality receives mixed feedback, with some praising the bright highlights while others report poor contrast, and latency experiences are also mixed, with some reporting no lag while others find it slow.
AI-generated from the text of customer reviews
Customers find the TV's picture quality stunning, with one customer noting good black levels after calibration.
"...Connectivity through the ethernet cable is as it should be. Picture is awesome and sound is good for for a Budget...." Read more
"...Using with my Xbox Series X. Getting a good 4K 120fps, Dolby vision, HDR10+, QLED. Honestly for the money it’s an absolute bargain...." Read more
"...Picture is good: clear, bright and when watching a UHD programme on iPlayer it looks great...." Read more
"...upgraded from an old 50" lg plasma TV I'm blown away with the quality of the picture and sound...." Read more
Customers find the TV to be of good quality, with one customer specifically noting its impressive sound performance with headphones.
"...It's sturdy but the stands are a bit cheap looking. Connectivity through the ethernet cable is as it should be...." Read more
"Fantastic video and audio, perfect for gaming too. Using with my Xbox Series X. Getting a good 4K 120fps, Dolby vision, HDR10+, QLED...." Read more
"...It is a great TV and I'm sure with a few more tweaks I will be satisfied." Read more
"I always by Hisense because they are very good tv's and a very good brand to, my last tv was Hisense too it's now 15 years old and still working...." Read more
Customers find the TV offers good value for money, describing it as a great bargain with excellent sound quality for the price.
"One of the best Budget TVs. Paid £599 for quantum dot and luckily it was on pay monthly which was a bonus...." Read more
"...Honestly for the money it’s an absolute bargain. Sound is really good too!..." Read more
"...So for what is a budget price, this is a really good buy and I would recommend" Read more
"...I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices." Read more
Customers praise the TV's sound quality, particularly its fantastic built-in speakers, with one customer noting they are surprisingly powerful.
"...Picture is awesome and sound is good for for a Budget. I also plugged in an external hard drive with my movie collection which works great...." Read more
"Fantastic video and audio, perfect for gaming too. Using with my Xbox Series X. Getting a good 4K 120fps, Dolby vision, HDR10+, QLED...." Read more
"...Sound quality is really good for the price and the TV itself looks good mounted on the wall...." Read more
"...50" lg plasma TV I'm blown away with the quality of the picture and sound...." Read more
Customers find the TV easy to set up and use, with an intuitive smart TV interface, and one customer mentions it connects to Wi-Fi easily.
"...smooth transition though the apps and plenty of them and the features are easy to use. It's sturdy but the stands are a bit cheap looking...." Read more
"...Comes with all the usual apps like netflix and disney and WiFi setup was dead easy...." Read more
"...added features over the 2024 model, in particular Freely, which is simple to use and the next generation of Freeview." Read more
"...The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings..." Read more
Customers find that the TV works well, with one customer specifically mentioning it performs perfectly with their Xbox.
"...The TV performs well with smooth transition though the apps and plenty of them and the features are easy to use...." Read more
"...stick is fiddly to insert due to the angle it hits the tv back but works ok. Tv is light for its size." Read more
"...Absolutely everything is impressive. It's lightweight for the size. So straightforward to set up...." Read more
"...This is a hugely over priced cheaply made TV with barely working or not working advertised functions. Stay away from the E versions...." Read more
Customers have mixed opinions about the TV's color quality, with some praising its bright highlights and good dark scenes, while others report poor contrast.
"...It's sturdy but the stands are a bit cheap looking. Connectivity through the ethernet cable is as it should be...." Read more
"...Picture is good: clear, bright and when watching a UHD programme on iPlayer it looks great...." Read more
"...The screen uniformity is terrible, with odd blotchy dirty screen effect. You can also see lines across the screen when you use the menus...." Read more
"...minded, The picture quality is very clear and colours vibrant without being to over powering, the sound is you can adjust as well. Connecting..." Read more
Customers have mixed experiences with the TV's latency: while some report no lag and smooth Prime Video performance, others find it slow.
"...The TV performs well with smooth transition though the apps and plenty of them and the features are easy to use...." Read more
"...It connected via ethernet cable in seconds and immediately downloaded a firmware update...." Read more
"The menus aren't the fastest but pretty similar or even slightly faster than my other more expensive TV...." Read more
"...All in all, the menus are faster than my old TV, the smart apps are numerous and extensive. I really can't find fault in this TV...." Read more
Reviews with images

Mixed first impressions
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 15 January 2025Size Name: 65 inchesStyle Name: 60HzPattern Name: 2024Configuration: TV onlyVerified PurchaseOne of the best Budget TVs. Paid £599 for quantum dot and luckily it was on pay monthly which was a bonus. The TV performs well with smooth transition though the apps and plenty of them and the features are easy to use. It's sturdy but the stands are a bit cheap looking. Connectivity through the ethernet cable is as it should be. Picture is awesome and sound is good for for a Budget. I also plugged in an external hard drive with my movie collection which works great. Remote is easy to use.
- Reviewed in the United Kingdom on 24 April 2025Size Name: 55 inchesStyle Name: 144HzPattern Name: 2024Configuration: TV onlyVerified PurchaseFantastic video and audio, perfect for gaming too. Using with my Xbox Series X. Getting a good 4K 120fps, Dolby vision, HDR10+, QLED. Honestly for the money it’s an absolute bargain. Sound is really good too!
(For optimal use if you have a Series X, turn off Freesync on the TV and Variable frame rate off on Xbox settings)
- Reviewed in the United Kingdom on 12 April 2025Size Name: 55 inchesStyle Name: 60HzPattern Name: 2024Configuration: TV onlyVerified PurchaseI bought a 55 inch LG OLED TV last year for around £900 (discounted) and it was / is the best tv I've ever bought. This QLED 55 inch from hisense is almost a third of the price, but not a third of the quality. Picture is good: clear, bright and when watching a UHD programme on iPlayer it looks great. Sound quality is really good for the price and the TV itself looks good mounted on the wall. Comes with all the usual apps like netflix and disney and WiFi setup was dead easy.
If you pay £380 for a 55 inch tv you can't expect best in market. So for what is a budget price, this is a really good buy and I would recommend
- Reviewed in the United Kingdom on 5 December 2024Size Name: 65 inchesStyle Name: 144HzPattern Name: 2024Configuration: TV onlyVerified PurchasePurchased from Amazon Warehouse as used, like new. Unfortunately it came without a power cable, bizarrely Amazon refunded me 60% of the purchase price without quibble, so the TV really was a bargain because it came in the original retail packaging like new, the replacement cable came from Amazon for £8!! Having upgraded from an old 50" lg plasma TV I'm blown away with the quality of the picture and sound. Freely is easy to navigate as are the many streaming service apps already installed. The positives for me are that I won't need my soundbar anymore and I will, eventually, be able to get rid of the set top box for recording as the TV does allow you to record to a usb stick (make sure you buy a decent sized one with a fast read speed). The record function isn't as simple as my set top box but I'm resigned to the fact that I need to move away from the 'record' mentality and watch TV programmes on catch up. Overall this is one the most considered purchases I've made in a long, long time, navigating the minefield that is oled, qled, led etc etc lead me to the the 2024 65" pro model because the added features over the 2024 model, in particular Freely, which is simple to use and the next generation of Freeview.
5.0 out of 5 starsPurchased from Amazon Warehouse as used, like new. Unfortunately it came without a power cable, bizarrely Amazon refunded me 60% of the purchase price without quibble, so the TV really was a bargain because it came in the original retail packaging like new, the replacement cable came from Amazon for £8!! Having upgraded from an old 50" lg plasma TV I'm blown away with the quality of the picture and sound. Freely is easy to navigate as are the many streaming service apps already installed. The positives for me are that I won't need my soundbar anymore and I will, eventually, be able to get rid of the set top box for recording as the TV does allow you to record to a usb stick (make sure you buy a decent sized one with a fast read speed). The record function isn't as simple as my set top box but I'm resigned to the fact that I need to move away from the 'record' mentality and watch TV programmes on catch up. Overall this is one the most considered purchases I've made in a long, long time, navigating the minefield that is oled, qled, led etc etc lead me to the the 2024 65" pro model because the added features over the 2024 model, in particular Freely, which is simple to use and the next generation of Freeview.Awesome TV, budget/mid range price, high end performance
Reviewed in the United Kingdom on 5 December 2024
Images in this review
- Reviewed in the United Kingdom on 6 July 2024Size Name: 43 inchesStyle Name: 60HzPattern Name: 2023Configuration: TV onlyVerified PurchaseWhen my age-old TV in my garden mancave finally died I started looking for a replacement. After a lot of searching, I kept coming back to this Hisense 43 Inch QLED Smart TV 43E77KQTUK - Quantum Dot Colour, 60Hz VRR, with Dolby Vision. Of course, I'd heard of Hisense or, more to the point the name all over the Euros 2024 as Hisense is an official sponsor. The reviews seemed generally good so I bought it. It arrived in perfect condition. The instructions are easy to follow and the VIDAA app made setting the TV up a doddle. It connected via ethernet cable in seconds and immediately downloaded a firmware update. It has a full set of features to get the best picture and sound. Regarding the sound, TV speakers are usually tinny and lack bass. These speakers are more than adequate and produce nice clear sound with good bass so I don't feel any pressing need to get a soundbar for it. The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings. I have my Sky Q mini box and Amazon Firestick 4K connected to two of the three HDMI ports which are set to optimal. The 55" TV in my living room cost over six times what this cost and to be perfectly honest, I prefer the picture of my new Hisense TV. I can't comment on longevity as I've only had it a week but, there is nothing I don't like about it. I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices.
When my age-old TV in my garden mancave finally died I started looking for a replacement. After a lot of searching, I kept coming back to this Hisense 43 Inch QLED Smart TV 43E77KQTUK - Quantum Dot Colour, 60Hz VRR, with Dolby Vision. Of course, I'd heard of Hisense or, more to the point the name all over the Euros 2024 as Hisense is an official sponsor. The reviews seemed generally good so I bought it. It arrived in perfect condition. The instructions are easy to follow and the VIDAA app made setting the TV up a doddle. It connected via ethernet cable in seconds and immediately downloaded a firmware update. It has a full set of features to get the best picture and sound. Regarding the sound, TV speakers are usually tinny and lack bass. These speakers are more than adequate and produce nice clear sound with good bass so I don't feel any pressing need to get a soundbar for it. The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings. I have my Sky Q mini box and Amazon Firestick 4K connected to two of the three HDMI ports which are set to optimal. The 55" TV in my living room cost over six times what this cost and to be perfectly honest, I prefer the picture of my new Hisense TV. I can't comment on longevity as I've only had it a week but, there is nothing I don't like about it. I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices.
Images in this review