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GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours, w/Aloe Vera to Help Itching Relief, 4L

4.7 out of 5 stars 5,232 ratings

£34.99 £8.75 per l
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Style Name: 4 Litre
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Purchase options and add-ons

Brand GROOM PROFESSIONAL
Scent Fresh
Product benefits Cleansing,Nourishing,Softening,Soothing
Material Type Free Paraben Free
Item form Liquid
Liquid volume 4000 Millilitres
Special ingredients Aloe Vera
Target species Dog
Global Trade Identification Number 05052372011202

About this item

  • MILD AND GENTLE FORMULA: The Baby Fresh Shampoo is specially formulated with a mild and gentle formula, making it ideal for puppies and pets with sensitive skin.
  • SOFT AND FRAGRANT: Enjoy the soft baby powder fragrance that leaves your pet's coat smelling clean and fresh after each bath.
  • SOOTHING PROPERTIES: Contains Aloe Vera which soothes and heals, as well as acting as a natural conditioner.
  • MOISTURISES AND CONDITIONS: The gentle formula of the Baby Fresh Shampoo helps moisturise and condition your pet's fur, leaving it soft, shiny, and easy to manage.
  • PROFESSIONAL QUALITY: Groom Professional is a trusted brand among professional groomers, ensuring that you're using a high-quality product for your beloved furry friend.
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Top Brand

GROOM PROFESSIONAL

96% positive ratings from 1K+ customers

10K+ recent orders from this brand

Frequently bought together

This item: GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours, w/Aloe Vera to Help Itching Relief, 4L
£34.99 (£8.75/l)
Get it as soon as Saturday, Jul 19
In stock
Sold by Christies Direct and sent from Amazon Fulfillment.
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£11.50 (£5.75/100 ml)
Get it as soon as Monday, Jul 21
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Product Description

Groom Professional Baby Fresh Shampoo

groom professional shampoo conditioner dog sensitive skin conditioner smelly dog deep clean itchy

This popular dog shampoo is a familiar face in many-a-salon thanks to its fresh fragrance and cleaning capabilities. The baby powder scent is a favourite of many and is especially popular when used on pups, somehow making them even cuter!

Groom Professional Baby Fresh Shampoo Lifestyle image next to foam

Product Information

Gentle but Effective

Known for getting rid of puppy odours, this shampoo leaves a long-lasting baby fresh scent that will keep any pup fresh for days. Formulated with Aloe Vera, renowned for its soothing and healing properties, it cleans and deodorises while acting as a natural conditioner. It promotes healthy hair growth, reduces dandruff, and with a 20:1 dilution rate, one bottle provides numerous applications, ensuring your pup stays clean, fresh, and healthy.

Directions for Use

  1. Pre-wet coat
  2. Dilute 20:1 and apply to coat, gently working into a lather
  3. Leave in the coat for 5-10 minutes
  4. Rinse thoroughly
  5. Repeat if necessary

Groom Professional Baby Fresh shampoo beside a dog in the bath
groom professional baby fresh cruelty free, general use and gluten free

Ingredients

Aqua, Sodium Lauryl Sulphate, Cocoamidopropyl Betain, Alkyl DimethylAmine Oxide, Polyquaternium 29, Cocamide DEA, Hexylene Glycol, Parfum, CitricAcid, Phenoxy, Butyl Paraben, Ethyl Paraben, Methyl Paraben, Propyl Paraben

Product information

Technical Details

Manufacturer ‎Groom Professional
Pet Type ‎Dog
Product Dimensions ‎6 x 6 x 21 cm; 560 g
Item model number ‎842151
Pet Life Stage ‎All Life Stages
Size ‎4 l (Pack of 1)
Volume ‎4000 Millilitres
Number of Items ‎1
Quantity ‎1
Special features ‎Scented
Batteries required ‎No
Batteries Included ‎No
Item Weight ‎560 g

Additional Information

ASIN B00ITJEBPO
Customer Reviews
4.7 out of 5 stars 5,232 ratings

4.7 out of 5 stars
Best Sellers Rank
Date First Available 6 Mar. 2014

Warranty & Support

Amazon.com Return Policy:Regardless of your statutory right of withdrawal, you enjoy a 30-day right of return for many products. For exceptions and conditions, see Return details.

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GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours, w/Aloe Vera to Help Itching Relief, 4L


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This item
GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours, w/Aloe Vera to Help Itching Relief, 4L
GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours, w/Aloe Vera to Help Itching Relief, 4L
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Price£34.99£9.99£28.95£15.99£28.95£17.95
Delivery
Get it as soon as Saturday, Jul 19
Get it as soon as Saturday, Jul 19
Get it as soon as Tuesday, Jul 22
Get it as soon as Tuesday, Jul 22
Get it 19 – 21 Jul
Customer Ratings
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hair type
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Important information

Directions:

Dilute with water. Use on puppies over 12 weeks old.

Customer reviews

4.7 out of 5 stars
5,232 global ratings

Review this product

Share your thoughts with other customers

Customers say

Customers find this dog shampoo to be of excellent quality, noting it works better than salon brands and is gentle enough for sensitive skin. The product effectively cleans mucky dogs and leaves coats smooth and shiny, with one customer mentioning it lasts up to 3-4 days without tangles. They appreciate its lovely smell and consider it good value for money.

1,296 customers mention ‘Smell’1,230 positive66 negative

Customers like the shampoo's smell.

"Fantastic. Smells amazing" Read more

"Lovely smell and suits my little pooch. Her hair is more human like than dog, she's a Yorkiepoo, and it seems to work well...." Read more

"Smells lovely. I have a subscription and get this every 3 months." Read more

"Bought this for our cockapoo . Smells great and keeps her clean. Just remember to dilute 10/1 by doing this it will last ages...." Read more

411 customers mention ‘Product quality’408 positive3 negative

Customers find this dog shampoo to be superb and of good quality, with one customer noting that it works better than salon quality brands.

"...Great product!" Read more

"Excellent product one of my dogs has a really sensitive skin and this was amazing no dandruff and smells like a new born baby, delivery was super..." Read more

"Great shampoo last for ages on my dog and when he got wet he don’t smell all wet dog smell but nice and fresh will buy again" Read more

"Good product buy it was burst when I got it and the contents was all over the plastic bag I got it in. Still have a bit left in the bottle so its ok" Read more

286 customers mention ‘Softness’286 positive0 negative

Customers find the shampoo makes their dogs' coats super soft and gentle on the skin.

"...She has also remained soft and fluffy which usually wears off by this time, although this may be due to the fact that I used a shedding comb for..." Read more

"...Leaves him really soft and fluffy, with a lovely baby powder scent that’s not overwhelming fake smelling...." Read more

"...later on whilst he was led on my lap and his fur felt really soft and silky...." Read more

"...groomers and provided I comb and brush her coat after drying her coat is so soft...." Read more

216 customers mention ‘Shine’216 positive0 negative

Customers report that the shampoo leaves their dogs' coats smooth and shiny.

"...Leaves their coats perfectly clean & combined with conditioner, shiny & easy to groom" Read more

"Lovely and gentle great shampoo" Read more

"...one a try , my honest review on this , why haven't i used it before, lovely and creamy with a good lather ,my dog smells like a new baby and leaves..." Read more

"...purchase smells amazing, also really does leave my dogs fur soft & beautiful, definitely recommend" Read more

170 customers mention ‘Value for money’154 positive16 negative

Customers find the dog shampoo to be excellent value for money, with one customer noting it provides a soft and shiny finish.

"Repeat purchase, I love the smell. Smell lasso ou 4 days on the dog. Good value if you buy this large size but I recommend you buy a pump or the..." Read more

"...Such great value for money -this will last me well over a year. And with the pump it makes such a bargain. Ill never use anything else...." Read more

"works well,easy to use and good value for money thnk you" Read more

"Good value for money Love this smell don't use any other..." Read more

161 customers mention ‘Shampoo quality’161 positive0 negative

Customers find this dog shampoo to be of good quality, describing it as lovely and soapy, with one customer noting that their dog enjoys being showered with it.

"Lovely shampoo, smells like a well known baby powder! My puppies fur smells, looks and feels fabulous after using this...." Read more

"Best dog shampoo I’ve used by a mile.y Maltipoo and Cavachon both smell like they’ve just come from the groomers...." Read more

"...dog smells like a new baby and leaves a lovely shiny soft coat , best dog shampoo i have ever used and I'll never buy anything else, highly..." Read more

"Brilliant shampoo leaves my dog smelling fresh for weeks and gives a really soft shiny cost" Read more

145 customers mention ‘Cleans well’139 positive6 negative

Customers find that the dog shampoo cleans well, effectively removing dirt and muck, and rinses out easily.

"...Just like baby powder, but fresh and clean, not sickly sweet of cloying. The scent also last several days...." Read more

"I’ve been using this shampoo on our dog for years. It cleans well and has a nice smell...." Read more

"...It smells gorgeous, just like baby powder. Cleans well and seems to suit their skin...." Read more

"Clean and fresh puppy now...." Read more

124 customers mention ‘Longevity’121 positive3 negative

Customers find that the dog shampoo lasts a long time, with one customer noting it stays effective for up to 3-4 days without causing tangles.

"...Doesn't make him itch just soft and fluffy and lasts for ages." Read more

"This lasts ages, smells lovely and gets the pooch clean without irritating his skin. His fur is always nice and shiny afterwards...." Read more

"...Such a fresh fragrance just like talc and lasts for days! Gentle on the skin too! :-)" Read more

"It has a lovely smell that lasts and lathers well. We keep buying it every time we need a dog shampoo. Great product" Read more

Separate Pump Bottle Is Required For The Largest Size.
5 out of 5 stars
Separate Pump Bottle Is Required For The Largest Size.
Intro: ______ I purchased this for my Yorkshire Terrier. Those that know this particular breed doesn't have typical “Fur”; in fact, it’s very similar to human hair with no undercoat. They are generally high maintenance when it comes to grooming to keep their hair in top condition. As you can see in the attached image, he’s not your typical show dog Yorkie. I prefer to keep him short as this helps with keeping him cleaner for an extended time and free from tangles, and making maintenance a little easier while bathing and drying. I try and have him professionally groomed at least every eight weeks, but due to lockdown, our trusted mobile groomer has been unable to come to our home to do so. When he’s groomed and bathed, he fills the house with the scent of baby powder or similarly scented. I have asked which shampoo she used. To be pointed into the direction of this brand, surprisingly, I have used other products by them without really thinking much, in the form of their colognes which are also pleasantly scented. As our little one loves to visit the beach, he gets covered in sand, both dry and wet, loves to dip his paws into the water or roll around in all sorts. He easily gets dirty and quickly. Pro: ______ * There's no need to dilute, and this is something I hate with other shampoos as you need to get the exact ratio for it to be effective in cleansing. My previous “professional” shampoo was £20+, required dilution and lasting just over two months as I needed to use twice the amount to lather or do what shampoo is supposed to do so that it could’ve lasted another two months, not exactly wallet-friendly. Now lathering isn’t a sign of shampoo being any better, but it does help give better distribution of the product and see any areas that need attention. * The pleasant fresh scent seems to hang around a few days after bathing, and the aroma fills the home without being overpowering, although you get a whiff of it when he’s nearby. * My Yorkie has sensitive skin, which seems to react to most shampoos, except baby shampoo. These are gentle on the skin and hair but ineffective at removing stubborn dirt graduals. Excess oil and other debris, granted they’re not generally for pets use. Even though this particular shampoo has a strong perfume scent which is usually a trigger for most dogs, it doesn’t interfere with his skin or causes an adverse reaction which his skin can be prone to experiencing. * A conditioner isn’t required. It doesn’t dry out the hair nor the delicate skin underneath. Since the groomers and myself have been using it, there has been no flakey irritated skin or dandruff insight. Con: ______ * Unfortunately, no pump supplied, and after scouring Amazon, I couldn't find one suitable, particularly for a 5L bottle of this size. However, I have purchased a separate refillable 500ml shampoo pump action bottle for a few pounds and a funnel to use alongside to top-up when required. I’m surprised this wasn’t thought of before, as pouring the bottle isn’t optional or user friendly, using far more product than needed. I wouldn’t mind if they sold this separately then used it across all their larger sized bottles for ease of use and convenience. Conclusion: ______ Overall I no issue recommending this shampoo. It keeps the coat smelling clean as though just freshly bathed, leaves the hair silky whilst giving a non-greasy natural shine and free from excessive oil without stripping too much, ultimately leaving the hair and skin dry. Purchasing the larger sized bottle isn’t as convenient to use, but it’s more value for money, saving just over £14 compared to the 1L option alone as long as you can find an alternative bottle to dispense. Due to its massive volume and very little product needed as it lathers nicely and works well, this will easily last a year if not more with bathing biweekly or weekly if required for £20 you cannot complain really.
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Top reviews from United Kingdom

  • Reviewed in the United Kingdom on 29 June 2025
    Style Name: 4 LitrePattern Name: SingleVerified Purchase
    Good value for money
    Love this smell don't use any other
    Makes my husky fur smell great, look great and silky smooth just doesn't come in black bottle as shown in picture but guess not a big deal but confused me
  • Reviewed in the United Kingdom on 6 July 2025
    Style Name: 4 LitrePattern Name: SingleVerified Purchase
    Great
  • Reviewed in the United Kingdom on 13 June 2025
    Style Name: 450 mlPattern Name: SingleVerified Purchase
    Smells wonderful. Lasts along time. No allergic reactions. My second bottle. Good price too. Would definitely recommend
  • Reviewed in the United Kingdom on 16 June 2025
    Style Name: 4 LitrePattern Name: SingleVerified Purchase
    Smells delicious!
  • Reviewed in the United Kingdom on 8 September 2024
    Style Name: 4 LitrePattern Name: SingleVerified Purchase
    Very good
  • Reviewed in the United Kingdom on 2 July 2021
    Style Name: 4 LitrePattern Name: SingleVerified Purchase
    Intro:
    ______

    I purchased this for my Yorkshire Terrier. Those that know this particular breed doesn't have typical “Fur”; in fact, it’s very similar to human hair with no undercoat. They are generally high maintenance when it comes to grooming to keep their hair in top condition. As you can see in the attached image, he’s not your typical show dog Yorkie. I prefer to keep him short as this helps with keeping him cleaner for an extended time and free from tangles, and making maintenance a little easier while bathing and drying. I try and have him professionally groomed at least every eight weeks, but due to lockdown, our trusted mobile groomer has been unable to come to our home to do so. When he’s groomed and bathed, he fills the house with the scent of baby powder or similarly scented. I have asked which shampoo she used. To be pointed into the direction of this brand, surprisingly, I have used other products by them without really thinking much, in the form of their colognes which are also pleasantly scented. As our little one loves to visit the beach, he gets covered in sand, both dry and wet, loves to dip his paws into the water or roll around in all sorts. He easily gets dirty and quickly.

    Pro:
    ______

    * There's no need to dilute, and this is something I hate with other shampoos as you need to get the exact ratio for it to be effective in cleansing. My previous “professional” shampoo was £20+, required dilution and lasting just over two months as I needed to use twice the amount to lather or do what shampoo is supposed to do so that it could’ve lasted another two months, not exactly wallet-friendly. Now lathering isn’t a sign of shampoo being any better, but it does help give better distribution of the product and see any areas that need attention.

    * The pleasant fresh scent seems to hang around a few days after bathing, and the aroma fills the home without being overpowering, although you get a whiff of it when he’s nearby.

    * My Yorkie has sensitive skin, which seems to react to most shampoos, except baby shampoo. These are gentle on the skin and hair but ineffective at removing stubborn dirt graduals. Excess oil and other debris, granted they’re not generally for pets use. Even though this particular shampoo has a strong perfume scent which is usually a trigger for most dogs, it doesn’t interfere with his skin or causes an adverse reaction which his skin can be prone to experiencing.

    * A conditioner isn’t required. It doesn’t dry out the hair nor the delicate skin underneath. Since the groomers and myself have been using it, there has been no flakey irritated skin or dandruff insight.

    Con:
    ______

    * Unfortunately, no pump supplied, and after scouring Amazon, I couldn't find one suitable, particularly for a 5L bottle of this size. However, I have purchased a separate refillable 500ml shampoo pump action bottle for a few pounds and a funnel to use alongside to top-up when required. I’m surprised this wasn’t thought of before, as pouring the bottle isn’t optional or user friendly, using far more product than needed. I wouldn’t mind if they sold this separately then used it across all their larger sized bottles for ease of use and convenience.

    Conclusion:
    ______
    Overall I no issue recommending this shampoo. It keeps the coat smelling clean as though just freshly bathed, leaves the hair silky whilst giving a non-greasy natural shine and free from excessive oil without stripping too much, ultimately leaving the hair and skin dry. Purchasing the larger sized bottle isn’t as convenient to use, but it’s more value for money, saving just over £14 compared to the 1L option alone as long as you can find an alternative bottle to dispense. Due to its massive volume and very little product needed as it lathers nicely and works well, this will easily last a year if not more with bathing biweekly or weekly if required for £20 you cannot complain really.
    Customer image
    Cal
    5.0 out of 5 stars
    Separate Pump Bottle Is Required For The Largest Size.

    Reviewed in the United Kingdom on 2 July 2021
    Intro:
    ______

    I purchased this for my Yorkshire Terrier. Those that know this particular breed doesn't have typical “Fur”; in fact, it’s very similar to human hair with no undercoat. They are generally high maintenance when it comes to grooming to keep their hair in top condition. As you can see in the attached image, he’s not your typical show dog Yorkie. I prefer to keep him short as this helps with keeping him cleaner for an extended time and free from tangles, and making maintenance a little easier while bathing and drying. I try and have him professionally groomed at least every eight weeks, but due to lockdown, our trusted mobile groomer has been unable to come to our home to do so. When he’s groomed and bathed, he fills the house with the scent of baby powder or similarly scented. I have asked which shampoo she used. To be pointed into the direction of this brand, surprisingly, I have used other products by them without really thinking much, in the form of their colognes which are also pleasantly scented. As our little one loves to visit the beach, he gets covered in sand, both dry and wet, loves to dip his paws into the water or roll around in all sorts. He easily gets dirty and quickly.

    Pro:
    ______

    * There's no need to dilute, and this is something I hate with other shampoos as you need to get the exact ratio for it to be effective in cleansing. My previous “professional” shampoo was £20+, required dilution and lasting just over two months as I needed to use twice the amount to lather or do what shampoo is supposed to do so that it could’ve lasted another two months, not exactly wallet-friendly. Now lathering isn’t a sign of shampoo being any better, but it does help give better distribution of the product and see any areas that need attention.

    * The pleasant fresh scent seems to hang around a few days after bathing, and the aroma fills the home without being overpowering, although you get a whiff of it when he’s nearby.

    * My Yorkie has sensitive skin, which seems to react to most shampoos, except baby shampoo. These are gentle on the skin and hair but ineffective at removing stubborn dirt graduals. Excess oil and other debris, granted they’re not generally for pets use. Even though this particular shampoo has a strong perfume scent which is usually a trigger for most dogs, it doesn’t interfere with his skin or causes an adverse reaction which his skin can be prone to experiencing.

    * A conditioner isn’t required. It doesn’t dry out the hair nor the delicate skin underneath. Since the groomers and myself have been using it, there has been no flakey irritated skin or dandruff insight.

    Con:
    ______

    * Unfortunately, no pump supplied, and after scouring Amazon, I couldn't find one suitable, particularly for a 5L bottle of this size. However, I have purchased a separate refillable 500ml shampoo pump action bottle for a few pounds and a funnel to use alongside to top-up when required. I’m surprised this wasn’t thought of before, as pouring the bottle isn’t optional or user friendly, using far more product than needed. I wouldn’t mind if they sold this separately then used it across all their larger sized bottles for ease of use and convenience.

    Conclusion:
    ______
    Overall I no issue recommending this shampoo. It keeps the coat smelling clean as though just freshly bathed, leaves the hair silky whilst giving a non-greasy natural shine and free from excessive oil without stripping too much, ultimately leaving the hair and skin dry. Purchasing the larger sized bottle isn’t as convenient to use, but it’s more value for money, saving just over £14 compared to the 1L option alone as long as you can find an alternative bottle to dispense. Due to its massive volume and very little product needed as it lathers nicely and works well, this will easily last a year if not more with bathing biweekly or weekly if required for £20 you cannot complain really.
    Images in this review
    Customer image
    7 people found this helpful
    Report
  • Reviewed in the United Kingdom on 2 June 2025
    Style Name: 450 mlPattern Name: SingleVerified Purchase
    Nice, long lasting smell.
    One person found this helpful
    Report
  • Reviewed in the United Kingdom on 1 May 2025
    Style Name: 450 mlPattern Name: SingleVerified Purchase
    I love how clean the dog is. Latgers up really well smells great long lasting scent that drives other dogs crazy.
    Dog loves being washed using this.

Top reviews from other countries

Translate all reviews to English
  • Bogdan
    5.0 out of 5 stars 👍🏻
    Reviewed in Germany on 5 July 2025
    Style Name: 450 mlPattern Name: SingleVerified Purchase
    Sehr gut 👍🏻
    Report
  • Suzana Maric
    5.0 out of 5 stars Tolles Hundeshampoo!
    Reviewed in Germany on 24 June 2025
    Style Name: 4 LitrePattern Name: SingleVerified Purchase
    Vieles probiert bei meinem 5 jährigen Franchie, jedoch hat er trotzdem immer gestunken.
    Dieses Hundeshampoo ist ein Wunder! Er riecht endlich gut!!
  • H. L. Mason
    5.0 out of 5 stars Mi favorito
    Reviewed in Spain on 18 May 2023
    Style Name: 4 LitrePattern Name: SingleVerified Purchase
    He probado varios champus y por mucho este es mi favorito, Dejas el pelo muy suave y tiene un perfume super agradable.
  • LARA
    5.0 out of 5 stars Eccellente
    Reviewed in Italy on 17 May 2023
    Style Name: 4 LitrePattern Name: SingleVerified Purchase
    Va diluito quindi una confezione dura una vita.. profumo superbo e il pelo rimane liscio e lucido. Non irrita la pelle del mio cucciolo. Lo
    Uso in abbinamento ad un balsamo districante
  • Shezz
    5.0 out of 5 stars Best smelling dog shampoo
    Reviewed in Australia on 10 January 2024
    Style Name: 450 mlPattern Name: SingleVerified Purchase
    Love the smell, just ashame it had leaked everywhere when I received it so didn't get the full bottle. But definitely worth buying