Manufacturer | Groom Professional |
---|---|
Pet Type | Dog |
Product Dimensions | 6 x 6 x 21 cm; 560 g |
Item model number | 842151 |
Pet Life Stage | All Life Stages |
Size | 4 l (Pack of 1) |
Volume | 4000 Millilitres |
Number of Items | 1 |
Quantity | 1 |
Special features | Scented |
Batteries required | No |
Batteries Included | No |
Item Weight | 560 g |
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GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours, w/Aloe Vera to Help Itching Relief, 4L
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Purchase options and add-ons
Brand | GROOM PROFESSIONAL |
Scent | Fresh |
Product benefits | Cleansing,Nourishing,Softening,Soothing |
Recommended uses for product | Coat cleaning and conditioning, Anti-dandruff |
Material Type Free | Paraben Free |
Item form | Liquid |
Liquid volume | 4000 Millilitres |
Special ingredients | Aloe Vera |
Target species | Dog |
Global Trade Identification Number | 05052372011202 |
About this item
- MILD AND GENTLE FORMULA: The Baby Fresh Shampoo is specially formulated with a mild and gentle formula, making it ideal for puppies and pets with sensitive skin.
- SOFT AND FRAGRANT: Enjoy the soft baby powder fragrance that leaves your pet's coat smelling clean and fresh after each bath.
- SOOTHING PROPERTIES: Contains Aloe Vera which soothes and heals, as well as acting as a natural conditioner.
- MOISTURISES AND CONDITIONS: The gentle formula of the Baby Fresh Shampoo helps moisturise and condition your pet's fur, leaving it soft, shiny, and easy to manage.
- PROFESSIONAL QUALITY: Groom Professional is a trusted brand among professional groomers, ensuring that you're using a high-quality product for your beloved furry friend.
Top Brand
GROOM PROFESSIONAL

96% positive ratings from 1K+ customers

10K+ recent orders from this brand
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Product Description
Groom Professional Baby Fresh Shampoo

This popular dog shampoo is a familiar face in many-a-salon thanks to its fresh fragrance and cleaning capabilities. The baby powder scent is a favourite of many and is especially popular when used on pups, somehow making them even cuter!

Product Information
Gentle but Effective
Known for getting rid of puppy odours, this shampoo leaves a long-lasting baby fresh scent that will keep any pup fresh for days. Formulated with Aloe Vera, renowned for its soothing and healing properties, it cleans and deodorises while acting as a natural conditioner. It promotes healthy hair growth, reduces dandruff, and with a 20:1 dilution rate, one bottle provides numerous applications, ensuring your pup stays clean, fresh, and healthy.
Directions for Use
- Pre-wet coat
- Dilute 20:1 and apply to coat, gently working into a lather
- Leave in the coat for 5-10 minutes
- Rinse thoroughly
- Repeat if necessary


Ingredients
Aqua, Sodium Lauryl Sulphate, Cocoamidopropyl Betain, Alkyl DimethylAmine Oxide, Polyquaternium 29, Cocamide DEA, Hexylene Glycol, Parfum, CitricAcid, Phenoxy, Butyl Paraben, Ethyl Paraben, Methyl Paraben, Propyl Paraben
Product information
Technical Details
Additional Information
ASIN | B00ITJEBPO |
---|---|
Customer Reviews |
4.7 out of 5 stars |
Best Sellers Rank |
|
Date First Available | 6 Mar. 2014 |
Warranty & Support
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GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours, w/Aloe Vera to Help Itching Relief, 4L
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This item ![]() GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours, w/Aloe Vera to Help Itching Relief, 4L | Recommendations | |||||
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Price | £34.99£34.99 | £9.99£9.99 | £28.95£28.95 | £15.99£15.99 | £28.95£28.95 | £17.95£17.95 |
Delivery | Get it as soon as Saturday, Jul 19 | Get it as soon as Saturday, Jul 19 | Get it as soon as Tuesday, Jul 22 | Get it as soon as Tuesday, Jul 22 | Get it 19 – 21 Jul | — |
Customer Ratings | ||||||
Sold by | Christies Direct | Neon Distribution | Sales Direct Online | Assured Products Limited | Christies Direct | Amazon |
scent | Fresh | Fresh | Baby Powder | — | Aloe Vera | Baby Powder |
form | Liquid | Foam | Liquid | Lotion | Liquid | Liquid |
hair type | All | — | — | — | Dry | Dry |
Important information
Directions:
Dilute with water. Use on puppies over 12 weeks old.
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this dog shampoo to be of excellent quality, noting it works better than salon brands and is gentle enough for sensitive skin. The product effectively cleans mucky dogs and leaves coats smooth and shiny, with one customer mentioning it lasts up to 3-4 days without tangles. They appreciate its lovely smell and consider it good value for money.
AI Generated from the text of customer reviews
Customers like the shampoo's smell.
"Fantastic. Smells amazing" Read more
"Lovely smell and suits my little pooch. Her hair is more human like than dog, she's a Yorkiepoo, and it seems to work well...." Read more
"Smells lovely. I have a subscription and get this every 3 months." Read more
"Bought this for our cockapoo . Smells great and keeps her clean. Just remember to dilute 10/1 by doing this it will last ages...." Read more
Customers find this dog shampoo to be superb and of good quality, with one customer noting that it works better than salon quality brands.
"...Great product!" Read more
"Excellent product one of my dogs has a really sensitive skin and this was amazing no dandruff and smells like a new born baby, delivery was super..." Read more
"Great shampoo last for ages on my dog and when he got wet he don’t smell all wet dog smell but nice and fresh will buy again" Read more
"Good product buy it was burst when I got it and the contents was all over the plastic bag I got it in. Still have a bit left in the bottle so its ok" Read more
Customers find the shampoo makes their dogs' coats super soft and gentle on the skin.
"...She has also remained soft and fluffy which usually wears off by this time, although this may be due to the fact that I used a shedding comb for..." Read more
"...Leaves him really soft and fluffy, with a lovely baby powder scent that’s not overwhelming fake smelling...." Read more
"...later on whilst he was led on my lap and his fur felt really soft and silky...." Read more
"...groomers and provided I comb and brush her coat after drying her coat is so soft...." Read more
Customers report that the shampoo leaves their dogs' coats smooth and shiny.
"...Leaves their coats perfectly clean & combined with conditioner, shiny & easy to groom" Read more
"Lovely and gentle great shampoo" Read more
"...one a try , my honest review on this , why haven't i used it before, lovely and creamy with a good lather ,my dog smells like a new baby and leaves..." Read more
"...purchase smells amazing, also really does leave my dogs fur soft & beautiful, definitely recommend" Read more
Customers find the dog shampoo to be excellent value for money, with one customer noting it provides a soft and shiny finish.
"Repeat purchase, I love the smell. Smell lasso ou 4 days on the dog. Good value if you buy this large size but I recommend you buy a pump or the..." Read more
"...Such great value for money -this will last me well over a year. And with the pump it makes such a bargain. Ill never use anything else...." Read more
"works well,easy to use and good value for money thnk you" Read more
"Good value for money Love this smell don't use any other..." Read more
Customers find this dog shampoo to be of good quality, describing it as lovely and soapy, with one customer noting that their dog enjoys being showered with it.
"Lovely shampoo, smells like a well known baby powder! My puppies fur smells, looks and feels fabulous after using this...." Read more
"Best dog shampoo I’ve used by a mile.y Maltipoo and Cavachon both smell like they’ve just come from the groomers...." Read more
"...dog smells like a new baby and leaves a lovely shiny soft coat , best dog shampoo i have ever used and I'll never buy anything else, highly..." Read more
"Brilliant shampoo leaves my dog smelling fresh for weeks and gives a really soft shiny cost" Read more
Customers find that the dog shampoo cleans well, effectively removing dirt and muck, and rinses out easily.
"...Just like baby powder, but fresh and clean, not sickly sweet of cloying. The scent also last several days...." Read more
"I’ve been using this shampoo on our dog for years. It cleans well and has a nice smell...." Read more
"...It smells gorgeous, just like baby powder. Cleans well and seems to suit their skin...." Read more
"Clean and fresh puppy now...." Read more
Customers find that the dog shampoo lasts a long time, with one customer noting it stays effective for up to 3-4 days without causing tangles.
"...Doesn't make him itch just soft and fluffy and lasts for ages." Read more
"This lasts ages, smells lovely and gets the pooch clean without irritating his skin. His fur is always nice and shiny afterwards...." Read more
"...Such a fresh fragrance just like talc and lasts for days! Gentle on the skin too! :-)" Read more
"It has a lovely smell that lasts and lathers well. We keep buying it every time we need a dog shampoo. Great product" Read more
Reviews with images

Separate Pump Bottle Is Required For The Largest Size.
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 29 June 2025Style Name: 4 LitrePattern Name: SingleVerified PurchaseGood value for money
Love this smell don't use any other
Makes my husky fur smell great, look great and silky smooth just doesn't come in black bottle as shown in picture but guess not a big deal but confused me
- Reviewed in the United Kingdom on 6 July 2025Style Name: 4 LitrePattern Name: SingleVerified PurchaseGreat
- Reviewed in the United Kingdom on 13 June 2025Style Name: 450 mlPattern Name: SingleVerified PurchaseSmells wonderful. Lasts along time. No allergic reactions. My second bottle. Good price too. Would definitely recommend
- Reviewed in the United Kingdom on 16 June 2025Style Name: 4 LitrePattern Name: SingleVerified PurchaseSmells delicious!
- Reviewed in the United Kingdom on 8 September 2024Style Name: 4 LitrePattern Name: SingleVerified PurchaseVery good
- Reviewed in the United Kingdom on 2 July 2021Style Name: 4 LitrePattern Name: SingleVerified PurchaseIntro:
______
I purchased this for my Yorkshire Terrier. Those that know this particular breed doesn't have typical “Fur”; in fact, it’s very similar to human hair with no undercoat. They are generally high maintenance when it comes to grooming to keep their hair in top condition. As you can see in the attached image, he’s not your typical show dog Yorkie. I prefer to keep him short as this helps with keeping him cleaner for an extended time and free from tangles, and making maintenance a little easier while bathing and drying. I try and have him professionally groomed at least every eight weeks, but due to lockdown, our trusted mobile groomer has been unable to come to our home to do so. When he’s groomed and bathed, he fills the house with the scent of baby powder or similarly scented. I have asked which shampoo she used. To be pointed into the direction of this brand, surprisingly, I have used other products by them without really thinking much, in the form of their colognes which are also pleasantly scented. As our little one loves to visit the beach, he gets covered in sand, both dry and wet, loves to dip his paws into the water or roll around in all sorts. He easily gets dirty and quickly.
Pro:
______
* There's no need to dilute, and this is something I hate with other shampoos as you need to get the exact ratio for it to be effective in cleansing. My previous “professional” shampoo was £20+, required dilution and lasting just over two months as I needed to use twice the amount to lather or do what shampoo is supposed to do so that it could’ve lasted another two months, not exactly wallet-friendly. Now lathering isn’t a sign of shampoo being any better, but it does help give better distribution of the product and see any areas that need attention.
* The pleasant fresh scent seems to hang around a few days after bathing, and the aroma fills the home without being overpowering, although you get a whiff of it when he’s nearby.
* My Yorkie has sensitive skin, which seems to react to most shampoos, except baby shampoo. These are gentle on the skin and hair but ineffective at removing stubborn dirt graduals. Excess oil and other debris, granted they’re not generally for pets use. Even though this particular shampoo has a strong perfume scent which is usually a trigger for most dogs, it doesn’t interfere with his skin or causes an adverse reaction which his skin can be prone to experiencing.
* A conditioner isn’t required. It doesn’t dry out the hair nor the delicate skin underneath. Since the groomers and myself have been using it, there has been no flakey irritated skin or dandruff insight.
Con:
______
* Unfortunately, no pump supplied, and after scouring Amazon, I couldn't find one suitable, particularly for a 5L bottle of this size. However, I have purchased a separate refillable 500ml shampoo pump action bottle for a few pounds and a funnel to use alongside to top-up when required. I’m surprised this wasn’t thought of before, as pouring the bottle isn’t optional or user friendly, using far more product than needed. I wouldn’t mind if they sold this separately then used it across all their larger sized bottles for ease of use and convenience.
Conclusion:
______
Overall I no issue recommending this shampoo. It keeps the coat smelling clean as though just freshly bathed, leaves the hair silky whilst giving a non-greasy natural shine and free from excessive oil without stripping too much, ultimately leaving the hair and skin dry. Purchasing the larger sized bottle isn’t as convenient to use, but it’s more value for money, saving just over £14 compared to the 1L option alone as long as you can find an alternative bottle to dispense. Due to its massive volume and very little product needed as it lathers nicely and works well, this will easily last a year if not more with bathing biweekly or weekly if required for £20 you cannot complain really.
5.0 out of 5 starsIntro:Separate Pump Bottle Is Required For The Largest Size.
Reviewed in the United Kingdom on 2 July 2021
______
I purchased this for my Yorkshire Terrier. Those that know this particular breed doesn't have typical “Fur”; in fact, it’s very similar to human hair with no undercoat. They are generally high maintenance when it comes to grooming to keep their hair in top condition. As you can see in the attached image, he’s not your typical show dog Yorkie. I prefer to keep him short as this helps with keeping him cleaner for an extended time and free from tangles, and making maintenance a little easier while bathing and drying. I try and have him professionally groomed at least every eight weeks, but due to lockdown, our trusted mobile groomer has been unable to come to our home to do so. When he’s groomed and bathed, he fills the house with the scent of baby powder or similarly scented. I have asked which shampoo she used. To be pointed into the direction of this brand, surprisingly, I have used other products by them without really thinking much, in the form of their colognes which are also pleasantly scented. As our little one loves to visit the beach, he gets covered in sand, both dry and wet, loves to dip his paws into the water or roll around in all sorts. He easily gets dirty and quickly.
Pro:
______
* There's no need to dilute, and this is something I hate with other shampoos as you need to get the exact ratio for it to be effective in cleansing. My previous “professional” shampoo was £20+, required dilution and lasting just over two months as I needed to use twice the amount to lather or do what shampoo is supposed to do so that it could’ve lasted another two months, not exactly wallet-friendly. Now lathering isn’t a sign of shampoo being any better, but it does help give better distribution of the product and see any areas that need attention.
* The pleasant fresh scent seems to hang around a few days after bathing, and the aroma fills the home without being overpowering, although you get a whiff of it when he’s nearby.
* My Yorkie has sensitive skin, which seems to react to most shampoos, except baby shampoo. These are gentle on the skin and hair but ineffective at removing stubborn dirt graduals. Excess oil and other debris, granted they’re not generally for pets use. Even though this particular shampoo has a strong perfume scent which is usually a trigger for most dogs, it doesn’t interfere with his skin or causes an adverse reaction which his skin can be prone to experiencing.
* A conditioner isn’t required. It doesn’t dry out the hair nor the delicate skin underneath. Since the groomers and myself have been using it, there has been no flakey irritated skin or dandruff insight.
Con:
______
* Unfortunately, no pump supplied, and after scouring Amazon, I couldn't find one suitable, particularly for a 5L bottle of this size. However, I have purchased a separate refillable 500ml shampoo pump action bottle for a few pounds and a funnel to use alongside to top-up when required. I’m surprised this wasn’t thought of before, as pouring the bottle isn’t optional or user friendly, using far more product than needed. I wouldn’t mind if they sold this separately then used it across all their larger sized bottles for ease of use and convenience.
Conclusion:
______
Overall I no issue recommending this shampoo. It keeps the coat smelling clean as though just freshly bathed, leaves the hair silky whilst giving a non-greasy natural shine and free from excessive oil without stripping too much, ultimately leaving the hair and skin dry. Purchasing the larger sized bottle isn’t as convenient to use, but it’s more value for money, saving just over £14 compared to the 1L option alone as long as you can find an alternative bottle to dispense. Due to its massive volume and very little product needed as it lathers nicely and works well, this will easily last a year if not more with bathing biweekly or weekly if required for £20 you cannot complain really.
Images in this review
- Reviewed in the United Kingdom on 2 June 2025Style Name: 450 mlPattern Name: SingleVerified PurchaseNice, long lasting smell.
- Reviewed in the United Kingdom on 1 May 2025Style Name: 450 mlPattern Name: SingleVerified PurchaseI love how clean the dog is. Latgers up really well smells great long lasting scent that drives other dogs crazy.
Dog loves being washed using this.
Top reviews from other countries
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BogdanReviewed in Germany on 5 July 2025
5.0 out of 5 stars 👍🏻
Style Name: 450 mlPattern Name: SingleVerified PurchaseSehr gut 👍🏻
-
Suzana MaricReviewed in Germany on 24 June 2025
5.0 out of 5 stars Tolles Hundeshampoo!
Style Name: 4 LitrePattern Name: SingleVerified PurchaseVieles probiert bei meinem 5 jährigen Franchie, jedoch hat er trotzdem immer gestunken.
Dieses Hundeshampoo ist ein Wunder! Er riecht endlich gut!!
-
H. L. MasonReviewed in Spain on 18 May 2023
5.0 out of 5 stars Mi favorito
Style Name: 4 LitrePattern Name: SingleVerified PurchaseHe probado varios champus y por mucho este es mi favorito, Dejas el pelo muy suave y tiene un perfume super agradable.
-
LARAReviewed in Italy on 17 May 2023
5.0 out of 5 stars Eccellente
Style Name: 4 LitrePattern Name: SingleVerified PurchaseVa diluito quindi una confezione dura una vita.. profumo superbo e il pelo rimane liscio e lucido. Non irrita la pelle del mio cucciolo. Lo
Uso in abbinamento ad un balsamo districante
- ShezzReviewed in Australia on 10 January 2024
5.0 out of 5 stars Best smelling dog shampoo
Style Name: 450 mlPattern Name: SingleVerified PurchaseLove the smell, just ashame it had leaked everywhere when I received it so didn't get the full bottle. But definitely worth buying